SYNGENTA: Home & Garden
It’s hard to say exactly how many harvests could have been saved if every farmer had downloaded the “Home & Garden” app in time. But one thing is certain — a great many could have been preserved.
creative + design+ video + AI + landing page
2025
Beauty requires sacrifices
Inexperienced farmers often fail to notice a pest — or notice it but don’t recognize the danger.
The real threat to a harvest can hide behind a pretty butterfly, a harmless-looking bug, or a curious pattern on a leaf.
Inexperienced farmers often fail to notice a pest — or notice it but don’t recognize the danger.
The real threat to a harvest can hide behind a pretty butterfly, a harmless-looking bug, or a curious pattern on a leaf.
But once the problem becomes obvious, it’s usually too late to sound the alarm. That’s what our campaign is about: spotting the threat in time means being halfway to defeating it.
AI before it became a trend
When developing this campaign, we actively used AI — back when it was only starting to enter the world of advertising.
When developing this campaign, we actively used AI — back when it was only starting to enter the world of advertising.
It was our very first serious experience with it, and a successful one. The campaign turned out fun, witty, and vibrant.
Since then, a lot has changed. Today, we use AI at almost every step. But the first time will always remain special.
Since then, a lot has changed. Today, we use AI at almost every step. But the first time will always remain special.
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