BATTERY: 360 campaign
The energy drink market in Ukraine is so charged up that there’s hardly a free electron left for new players
creative + design + key visual + illustration
2024
JSo, how can a new brand break in?
With the right strategy. Bold packaging. Spot-on communication. And a deep understanding of the target audience — their needs, challenges, and habits.
With the right strategy. Bold packaging. Spot-on communication. And a deep understanding of the target audience — their needs, challenges, and habits.
It’s 6:54 p.m. in Kyiv
I’m finishing this text and heading home, where I had planned to play the next mission in my favorite game. But… I already know I won’t have the energy for it. Most likely, I’ll just lie down and stare at the ceiling until I fall asleep.
Sounds like a confession? Not at all. This is an insight.
We all lack the energy for ourselves. To cook a favorite meal. To write a poem. To give a fluffy friend a fresh haircut. So many plans — and so little energy left in the whirlwind of life, full of exciting events and endless routines.
I’m finishing this text and heading home, where I had planned to play the next mission in my favorite game. But… I already know I won’t have the energy for it. Most likely, I’ll just lie down and stare at the ceiling until I fall asleep.
Sounds like a confession? Not at all. This is an insight.
We all lack the energy for ourselves. To cook a favorite meal. To write a poem. To give a fluffy friend a fresh haircut. So many plans — and so little energy left in the whirlwind of life, full of exciting events and endless routines.
And for the young audience this brand speaks to, the problem is especially sharp. They’ve got countless plans, want to be everywhere, do everything — but life rushes on so fast, it hardly leaves them a chance.
So, plus up your energy with Battery!
We powered up the whole agency — and created a campaign that was not only a win for the brand, but for us too.
Although the brand had already been on the market for almost a year and had started communicating with the audience, it was done rather sparingly. In reality, this was the true launch — and we built it all: from design in every format to a hero video, sticker pack, and even a branded subway train.
What can we say? We really plus’d it up!
We powered up the whole agency — and created a campaign that was not only a win for the brand, but for us too.
Although the brand had already been on the market for almost a year and had started communicating with the audience, it was done rather sparingly. In reality, this was the true launch — and we built it all: from design in every format to a hero video, sticker pack, and even a branded subway train.
What can we say? We really plus’d it up!
Ready to get creative?
contact us →