CATCH!
Cutie pie, fluffy loaf, little potato, seal, troublemaker... We have countless nicknames for our cats, depending on the mood. But somewhere along the way, we seem to have forgotten that every cat is, at heart, a born hunter. The new cat food brand CATCH! certainly hasn't. That's why its recipes are rich in meat — so every furry predator can enjoy a delicious catch every single day.
creative + design + AI + animation
2026
We brought this instinct to life in the launch campaign. Cats peek, stalk, and patiently wait for their ultimate prize: a CATCH! pouch. For a true hunter, it's the best reward of all.
Look a little closer. That cuddly little fluffball from a moment ago suddenly reconnects with its wild nature.
The brand's philosophy is simple: the catch always catches the cat. Or rather... the cat catches the catch. And eats it.
That's what feline happiness looks like.
That's what feline happiness looks like.
Ready to get creative?
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