SMILE: Packaging redesign
For the Smile brand, we created a packaging redesign that made an everyday product more modern, intuitive, and noticeable on the shelf.
design + packaging
2025
The new packaging design for Smile wet toilet paper creates a sense of cleanliness and care.
In the redesign, we focused on the details: soft gradients, a fresh color palette, airy elements, and intuitive product navigation. Everything that matters most is clear at first glance — the product's purpose, quantity, and key features.
The new design allows Smile to look more modern, gain greater shelf visibility, and build a stronger connection with consumers in the everyday care category.
We created more than just beautiful packaging — we designed an experience that enhances the feeling of everyday comfort, ease, and self-care.
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