STADA: Orasept
Sore throat sometimes feels like someone lit a bonfire inside. So for Orasept, we decided not just to talk about the product's effect, but to show it literally — turning the spray into a fire extinguisher for the source of pain.
creative + production
2023
Orasept is on the call
Meet: the firefighter, the truck, and the main emergency — the "flame" in your throat.
Meet: the firefighter, the truck, and the main emergency — the "flame" in your throat.
Using a simple metaphor, we visualized the spray's action: Orasept puts out the source of inflammation.
A dynamic storyline, recognizable imagery, and a touch of cinematic style helped make the communication simple and vivid. Because when something's on fire, there's no time for lengthy explanations. You need someone who knows how to put it out.
So Orasept got its own fire brigade — and the leading role in the rescue from sore throat pain.
The firefighter image and the "extinguishing" metaphor for pain were adapted for short formats and digital communications.
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