UNFPA: #StopViolenceNow
Every year, the United Nations runs the global 16 Days of Activism Against Gender-Based Violence campaign. In 2024, we were responsible for developing the creative concept and leading the campaign's promotion in Ukraine.
creative + design + motion + naming + illustration
2024
Talking About Difficult Topics Without Fear
One of the biggest challenges was finding the right tone. We needed to address difficult and sensitive issues in a calm, thoughtful way—raising awareness without creating fear, anxiety, or other overtly negative emotions among the audience.
One of the biggest challenges was finding the right tone. We needed to address difficult and sensitive issues in a calm, thoughtful way—raising awareness without creating fear, anxiety, or other overtly negative emotions among the audience.
For this challenge, we developed a custom illustrated visual style and a storytelling format built around conversational narratives.
Reach
Working within an extremely tight deadline—and virtually without breaks or weekends—we partnered with the United Nations to deliver the entire content plan on schedule. We not only exceeded the campaign's target of 15 million impressions, but also engaged well-known celebrities and influencers to amplify its message.
Working within an extremely tight deadline—and virtually without breaks or weekends—we partnered with the United Nations to deliver the entire content plan on schedule. We not only exceeded the campaign's target of 15 million impressions, but also engaged well-known celebrities and influencers to amplify its message.
The campaign was launched across the @un_ukraine and @_unfpa_ukraine_
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