DARNYTSYA: Pantestyn
A video for Pantestin-Darnytsia — about the product's versatility and effectiveness. But first and foremost — about life.
creative + design + production
2024
There are many cases, but one solution:
With dexpanthenol, our Pantestin! —
we could have simply read or sung some little rhyme like that, and called it a day. But no, we made it far more elegant.
With dexpanthenol, our Pantestin! —
we could have simply read or sung some little rhyme like that, and called it a day. But no, we made it far more elegant.
The main task was to tell consumers that Pantestin helps just as effectively with completely different types of skin damage.
So here's what we did: we took a family, gave each member a corresponding role with corresponding risks to their skin. And we placed the product at the center of the story, staying constant amid the rapid change of scenes and characters. This way, Pantestin became just another member of the family — indispensable in any medicine cabinet.
So here's what we did: we took a family, gave each member a corresponding role with corresponding risks to their skin. And we placed the product at the center of the story, staying constant amid the rapid change of scenes and characters. This way, Pantestin became just another member of the family — indispensable in any medicine cabinet.
This creative device successfully solved not only the brief's task, but also fulfilled every marketer's dream — showing the product in every single frame, and doing it so seamlessly that it felt completely natural. Bingo!
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