BASF: Revycare
Have you seen the formula for a bountiful harvest? Well, it exists. And we integrated it into the visual concept for Revicur.
creative + design
2024
We broke down the product's formula into its components and integrated it into the world of crops. Wheat, sunflower, soybean, and other plants became part of a single composition, while graphic elements of the formula linked them all together.
In our visuals, science is united with what it helps to grow. And the brand message "The future is already today!" got a very concrete visual continuation: the future of the harvest starts with technologies that are already working now.
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