GRIMBERGEN: A Belgian Legend
Bringing together nearly a thousand years of history with the spirit of today? That’s exactly what Grimbergen beer — and our advertising campaign for it — is about.
creative + video + key visual + illustration
2024
Burned, but not destroyed
Grimbergen Abbey was founded in 1128, when some modern states didn’t even exist yet.
Over the centuries, the abbey was burned to the ground three times — yet each time it rose again.
That’s why the Phoenix, one of the brand’s key symbols, is more than just an image.
Grimbergen Abbey was founded in 1128, when some modern states didn’t even exist yet.
Over the centuries, the abbey was burned to the ground three times — yet each time it rose again.
That’s why the Phoenix, one of the brand’s key symbols, is more than just an image.
Legendary, yet modern
We combined the brand’s rich history with its modern spirit by blending styles in both the visual and the video.
We combined the brand’s rich history with its modern spirit by blending styles in both the visual and the video.
And the story of Grimbergen is told through the beer itself — just look at how beautifully it plays in the light. Inspiring? Absolutely.
Ready to get creative?
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